Cha-Ching's One Million Students Philippines: Building Resilient Communities through Financial Education - The Thrifty Pinay

On May 29, 2024, in Pasig City, Prudence Foundation, in collaboration with Junior Achievement Philippines, celebrated a significant achievement: teaching one million students nationwide essential money management skills through the financial literacy program Cha-Ching. The event gathered beneficiaries and supporters to mark this milestone.

Cha-Ching's One Million Students Philippines: Building Resilient Communities through Financial Education

Cha-Ching Financial Literacy Program in the Philippines

Cha-Ching, created by Prudence Foundation, is designed for children aged 7 to 12. The program features a series of animated, music-based cartoons developed with Cartoon Network Asia and Emmy award-winning Children’s Educational Specialist, Dr. Alice Wilder. Together with Junior Achievement Asia Pacific, a school curriculum was also created to instill sound financial values, knowledge, and behaviors in children.

Celebrating the Milestone

The event previewed the shared commitment of Pru Life UK and Prudence Foundation, alongside Junior Achievement Philippines and Junior Achievement Asia Pacific, one of the most impactful and well-known youth-serving organizations, to equip young students with the necessary skills to build a brighter and more secure financial future through the Cha-Ching curriculum.

A panel discussion featured speakers from both the public and private sectors, who shared insights on the importance of financial literacy education, the progress in integrating it into school curriculums, and future plans to advance financial literacy in the country. Notable panelists included Sanjay Chakrabarty, Pia Warburton, Regional Programme Manager at Prudence Foundation, and Dexter Galban, Assistant Secretary for Operations at the Department of Education.

Sanjay Chakrabarty, President & CEO of Pru Life UK, emphasized the company’s dedication to financial literacy through Cha-Ching, aligning with its broader community investment efforts aimed at building long-term community resilience.

Future Strides for Cha-Ching in the Philippines

Cha-Ching continues to innovate with initiatives such as “Cha-Ching Money Adventures,” an interactive online game and dynamic learning platform designed to teach essential money management skills to students and teachers. The program has received several prestigious awards, including the Silver Asia-Pacific Stevie® Award in 2021 and 2024, and the Money Awareness and Inclusion Awards in 2022, highlighting its commitment to enhancing financial literacy among Filipino youth.

Cha-Ching's One Million Students Philippines: Building Resilient Communities through Financial Education

About Pru Life UK

Pru Life UK, a pioneer of investment-linked life insurance products in the Philippines, has expanded to over 170 branches and general agency offices across the country. Boasting the largest life insurance agency force with more than 37,000 licensed agents, the company ranks #1 for New Business Annual Premium Equivalent and Total Premium Income from Variable Life Insurance Products, as per the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q1 2024. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.

For more information, visit Pru Life UK.

About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential plc in Asia and Africa, dedicated to creating a better future by enhancing community resilience to life’s risks. The Foundation runs regional and local programs in partnership with NGOs, governments, and the private sector to maximize impact.

For more information, visit Prudence Foundation.

About Junior Achievement Philippines

Junior Achievement Philippines, a member of JA Worldwide®, empowers youth through programs that promote financial literacy, work readiness, and entrepreneurship skills. JA Philippines is recognized for its significant contributions and partnerships.

To volunteer with Cha-Ching and help shape the financial literacy of young minds, visit Cha-Ching.

By Ameena Rey-Franc

Recognized as one of the Top Finance Blogs in the PH. Ameena Rey-Franc (founder of TTP) is a former Banker and BS Accountancy graduate turned Blogger, Keynote Speaker, and entrepreneur. Currently an RFP delegate, she is also the Author of a book about Financial Resilience and has held seminars for reputable companies like GrabFoodPH, Pru Life UK, VISA, JPMorgan Chase& Co., Paypal, Fundline, Moneymax, and many more. The Thrifty Pinay's mission is to empower women to LEARN, EARN, and be FINANCIALLY-INDEPENDENT no matter what life stage they are in.