Have you ever wondered why some certain “pink” products that are labeled for women are more expensive than their male counterparts? Considering that both products have the same description and purpose? Ridiculous, isn’t it? And some of the companies that manufacture these goods have no specific justified reason for the disparity of the prices between men and women.

Pink tax in the Philippines is not an actual tax that you pay to the government, but it is discriminatory. In simple terms, we can refer to it as the price difference solely based on gender.

Items that are labeled as “for women” or “for girls “that usually come in pink color will most likely be pricier than the male versions of the same product. This can be seen in some products ranging from clothing, self-care products, and even children’s toys!

So in this video below, I try to dissect a little more on how the implementation of pink tax in the Philippines has been subtly charging us more out of our pockets while most Filipinas don’t even know that this exists! What products have I found that are “pink-taxed” and how do we “ax the pink tax” in the Philippines once and for all?

If you found this video interesting, I would love to know your thoughts on how to mitigate the pink tax. Cheers!

Pink Tax in the Philippines (Hidden Tax on Women’s Products)

By Ameena Rey-Franc

Recognized as one of the Top Finance Blogs in the PH. Ameena Rey-Franc (founder of TTP) is a former Banker and BS Accountancy graduate turned Blogger, Keynote Speaker, and entrepreneur. Currently an RFP delegate, she is also the Author of a book about Financial Resilience and has held seminars for reputable companies like GrabFoodPH, Pru Life UK, VISA, JPMorgan Chase& Co., Paypal, Fundline, Moneymax, and many more. The Thrifty Pinay's mission is to empower women to LEARN, EARN, and be FINANCIALLY-INDEPENDENT no matter what life stage they are in.