What are the best affiliate marketing tips in the Philippines?

Who would have thought the day would come when onions sell for ₱600 a kilo? If that’s not inflation at its finest, I don’t know what is. But here’s the thing: crises happen. It’s during these emergency predicaments that our resourcefulness or “pagiging madiskarte” skyrockets. You see, most of us tend to waste a good crisis. The only way to survive in this economy is to have a high-paying salary or multiple income streams that pay steadily.

One of the best yet simplest passive ways to make money on the side is affiliate marketing. So in this article, let’s talk about what it is and the personally-curated Best Affiliate Marketing Tips in the Philippines to make more affiliate sales. Keep reading.

What is Affiliate Marketing?

Affiliate marketing is the process of promoting goods or services that you do not own. In other words, you act as an advertising personnel for someone else’s solutions. People become affiliate partners by reaching out to brands or, in the case of popular personalities, brands reach out to them.

You watch YouTube videos, right? 

Popular vloggers from the international and local scene like Ben Shapiro, MoistCr1TiKaL, Mrwhosetheboss, Nicole Alba, PaoLUL, and the like all engage in affiliate marketing. Somewhere in their videos, notice how they tastefully integrate the promoted brands for our consumption. However, if you’re like me, you might just skip ahead until they return to the actual content.

How do they earn? Simple. A brand will provide its partners with a distinct affiliate link, which they then advertise to their audience. Whenever a person clicks through that affiliate link and buys the product, the affiliate partner earns a commission. It’s that simple.

Best Affiliate Marketing Tips To Make More Affiliate Sales Philippines

You can imagine the sheer amount that popular vloggers with a wide audience can earn from affiliate marketing. No wonder it’s a multi-billion dollar industry. According to Statista, affiliate marketing generated $8.2 billion in sales from 2010 to 2022. Alternatively, Influencer Marketing Hub said the marketing channel was valued at $12 billion by the end of 2022. That is roughly three times its value in 2015. 

That said, affiliate marketing may be a viable side hustle or even a primary source of income for many individuals. But going back, do you have to create a vlog channel to be an affiliate marketer? Should you first have a popular following before engaging in such a business? To be perfectly blunt, these things will help, but you don’t need them necessarily. Below, we’ll share the best affiliate marketing tips in the Philippines to help you succeed!

Best Affiliate Marketing Tips in the Philippines

Let’s get one thing straight. Doing the below tips does not ensure you’ll become an affiliate marketing sensation. However, they will certainly give you an edge over people without any idea how this industry works. Becoming a successful affiliate marketer in the Philippines requires self-awareness and personal knowledge to navigate the ins and outs of the industry.

With that in mind, here are the affiliate marketing tips in the Philippines.

1. Launch a platform with existing content

Affiliate marketing is indeed a perfect start to making money online. However, you can’t just pitch yourself to brands and immediately expect them to take you seriously. Affiliate marketing is like influencer marketing. You need to establish a name or a level of reliability for people to patronize the products you’re advertising.

As such, you have two options:

  • Make a name or become an online sensation with a solid following
  • Manually build expertise, authoritativeness and trustworthiness from the ground up

As for the first option, digitally popular people have their respective spiels. And thanks to the power of TikTok, being popular in the Philippines is a bit of a low barrier to entry. Just perform some third-grade dance moves while being scantily clad and people will watch. Still, that is no assurance.

For the second option, you can build your reliability by becoming a source of relevant information to people. One way to do that is to establish your own website just like what I’ve done here in The Thrifty Pinay. Having a website is one prerequisite for affiliate marketing. Stacy MacNaught, a pro affiliate marketer, says creating 20 or more pieces of high-quality content sets the stage for affiliate marketing. When high-quality content is ready, your site is ripe for affiliate partnerships. Other platforms to facilitate affiliate marketing could be a social media page or a YouTube vlogging channel. As long as you deliver relevant and high-quality content, you are good to go.

2. Choose a niche

You know what they say about Jacks of all trades— they are masters of none. In the affiliate marketing industry, it’s better to master a category than half-baked delve into countless niches. Choose a niche or a category that interests you. 

Is the food category interesting to you? Does beauty and self-care sound better? How about health, wellness and fitness? Your niche will decide the affiliate partners or affiliate products you ultimately promote on your website.

3. Know your market

Every niche comes with a corresponding market. It’s your responsibility as a content creator to know what interests your target audience. This enables you to tailor your content to your market’s interests. As a result, say hello to high engagement and conversion rates. Plus, you increase the likelihood that customers will respond to your affiliate links.

4. Master your products

While a passive source of income, affiliate marketing is not simple. You have the responsibility to know that your products or services work for a fact. As such, personal experience is necessary, so you won’t promote solutions for the heck of it. Know the ins and outs of your product. Disclose information that you didn’t like about the product. Share your experiences and be transparent.

5. Diversify your affiliate partners

Like the old investment advice “do not put your eggs in one basket”, the same holds true for affiliate marketing in the Philippines. Amazon rolled out a 5 percent cut on the commissions of affiliate partners, from 8 percent to 3 percent. That is a significant pay cut for affiliate marketers that solely rely on Amazon. As an affiliate marketer, you need multiple channels to buttress your marketing efforts. Doing so prevents you from taking ridiculous blows during sudden pay-cut announcements.

One example of how I diversified the affiliate partners I signed up for can be seen in this article: Guide to Business Casual Attire Women (w/ example) Philippines.

6. Disclose affiliate links

You need to let people know that you feature affiliate links on your website. Aside from being an ethical practice, it is also mandated by the Federal Trade Commission in the United States. If you’re using overseas-based brands like those from Amazon, disclosure is imperative. However, even if you’re featuring local brands, disclosure should be at the forefront of your mind. Think of it as a way to build trust and rapport among your audience.

7. Share discount codes

Who doesn’t like discount codes? With discount codes, you give your audience an extra nudge to take you up on your offer. A price trim gives means they get the products for less, which just might be what they need.

8. Write high-quality reliable content

At the core of every affiliate marketing endeavor is high-quality content. You don’t just put a website live and expect money to roll in. Creating high-quality content builds your credibility as a marketer. Through content, you can share relevant information regarding your product. For instance, you can write product reviews and personal experiences while using the solutions. Another tip is to do comparison posts with other similar brands. Product roundups are also good ways to promote a number of solutions in one.

9. Recalibrate your affiliate marketing strategy

Finally, when all these things are set, you may revisit your old posts and repurpose them. This saves you time from creating new ones. Moreover, you must assess how your affiliate marketing endeavors pan out. If not, do your research and make the necessary changes to improve your strategy.

Top Affiliate Marketing Programs in the Philippines

If you’re looking to start an affiliate program in the Philippines, here are some programs to try. Do note that when affiliate marketing, your audience doesn’t need to be Philippine-based. You can very well be an affiliate marketer from the Philippines while earning American bucks.

That said, here are the best affiliate programs in the country:

1. Involve Asia Program

One of the most popular ways to scale your earnings in affiliate marketing is through Involve Asia. Head on to social media and you can see a lot of our kababayans using this, left and right.

  • Discover more about Involve Asia’s affiliate program here.
  • Sign up first for an Involve Asia account here.

2. Shopee affiliate program

As the country’s leading e-commerce repository platform, you can be an affiliate partner of Shopee. You earn a commission for every purchase of the products you promote. 

  • Read about Shopee’s affiliate program here
  • Sign up with Shopee here or use my referral code REF-AME866.

3. Lazada affiliate program

Lazada is another popular Asian e-commerce platform. Similar to Shopee, you earn commissions from every purchase.

  • Discover more about Lazada’s affiliate program here.
  • Sign up for Lazada’s affiliate program here.

3. Zalora affiliate program

Nothing speaks fashion more than Zalora. If you’re into fashion and all things aesthetics, Zalora might be the affiliate program for you.

  • Learn more and sign up for Zalora’s affiliate program here.

4. Amazon affiliate program

The e-commerce giant, Amazon, has recently announced that it will begin shipping products to the Philippines. That expands their market outside the United States. Now, even Filipinos can enjoy the wonderful products Amazon has to offer. More importantly, even Filipinos can now become Amazon affiliates!

  • Read up and enlist on the Amazon associate roster here.

5. SHEIN affiliate program

Does fashion, personal care and beauty sound great to you? Perhaps Shein could be your next affiliate partner!

  • Read about Sephora’s affiliate program here.
  • Sign up first to get a Shein account here.

Thoughts on Successful Affiliate Marketing in the Philippines

Being a successful affiliate marketer in the Philippines is easier said than done. It takes effort to become a successful affiliate partner. Plus, even with best practices applied, there is no assurance that you’ll earn big bucks doing so. However, there is money in affiliate marketing in the Philippines. With enough effort and sensibility, affiliate partnerships can be your next passive income!

We hope these affiliate marketing tips in the Philippines helped you get started. Let me know your thoughts in the comment section below!


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Best Affiliate Marketing Tips in the Philippines

By Ameena Rey-Franc

Recognized as one of the Top Finance Blogs in the PH. Ameena Rey-Franc (founder of TTP) is a former Banker and BS Accountancy graduate turned Blogger, Keynote Speaker, and entrepreneur. Currently an RFP delegate, she is also the Author of a book about Financial Resilience and has held seminars for reputable companies like GrabFoodPH, Pru Life UK, VISA, JPMorgan Chase& Co., Paypal, Fundline, Moneymax, and many more. The Thrifty Pinay's mission is to empower women to LEARN, EARN, and be FINANCIALLY-INDEPENDENT no matter what life stage they are in.