120 Best Products to Sell Online in the Philippines 2024 - The Thrifty Pinay

What are the Best Products to Sell Online in the Philippines?

Are you looking for the best marketable products in the Philippines? Well, the COVID-19 pandemic has caused a paradigm shift not only in the Philippines but to the lifestyles of people across the globe. According to the statistics we searched about online selling, there is an estimate of over 73 million online active users in the Philippines. Because of this, businesses are forced to innovate and shift to a more digital method of marketing.  

With this shift to e-commerce due to the COVID-19 pandemic, it begs the question: What are the Top 100 Best Products to sell online in the Philippines for this year and beyond? This list will feature the 100 most in-demand products in the Philippines this 2024 and for the years to come. I have clustered them into several niches that will make it easier for you to navigate.

What are the Best Products to Sell Online in the Philippines 2024?


Health protocols have significantly eased down and the wearing of face masks has been optional (thank God!) Finally, provinces have opened their tourist destinations and Filipinos are now into the “revenge-traveling”. With that in mind, selling the following items will still remain fruitful until 2024.

  1. 6-in-1 Travel organizer laundry pouch that you can get in different shades. Ideal for storing clothes, bra, socks and other fabrics.
  2. A dry bag or waterproof bag so you won’t get your gadgets wet when you go swimming or island-hopping
  3. A travel bottle set to keep your skincare products organized
  4. A Bucketlist travel wallet to make traveling a breeze with various pockets and storage to place your travel essentials

Summer will be approaching and these items fit for the season will be in-demand and profitable:

  1. Swimsuit
  2. Swimming trunks
  3. A lightweight sunblock lotion with SPF50
  4. Mini rechargeable electric fans that you can bring around anywhere
  5. A pair of super soft and super comfy 361 Degrees Hole Shoes used for outdoors and for swimming
  6. Shades and glasses
  7. Flipflops

Finance and budgeting-related

The spike in our inflation rate has taught us valuable lessons on how to save more money, budget wisely while finding other income streams through side hustling. These items will remain profitable while people aim to be more financially wise:

  1. A booktype money organizer with 6 slots. You can also place your bank passbooks and receipts too
  2. Cash envelopes, if you’re into the cash envelope budgeting system
  3. Wanna build a strong financial foundation? Here’s an affordable book about financial resilience
  4. A minimalist wallet
  5. PLANNER NG TAMAD (A4 reusable planner) for proper planning of your day
  6. A money budget binder with trackers and other freebies

Home and Kitchen Products

Nowadays, Filipinos are turning their humble abodes into “smart homes”, and making one entails using “smart appliances”. Through automation of these appliances, cleaning and cooking can be a whole lot easier plus you have more time to work on your side hustle and can tend to the needs of your family more.

  1. A vacuum cleaner that’s lightweight and has strong suction (say goodbye to dust and your pet’s fur)
  2. An intelligent and large-suction robot vacuum cleaner, that is, if you can’t manually sweep the floor on your own
  3. A wireless doorbell with camera that’s also waterproof
  4. A 8-In-1 Toaster Oven Air Fryer, so you can unleash that inner baker in you!
  5. If you love fried (prito )foods, you’ll need a smart air fryer to serve healthier versions
  6. A portable electric lunchbox (for office peepz) who would like to cook their rice and heat their ulam in the office
  7. Air purifiers when you seem to constantly sneeze at home. Make sure you get one with a hepa filter.

There are also nonelectric home products that will always be in-demand all year around such as the following:

  1. Bedsheets and pillowcases
  2. Couch covers
  3. Fancy carpets
  4. Food storage containers

Health and food

The interesting thing about the pandemic, despite its obvious devastation, has motivated the people to look after their health more. This is the reason why health products are included in the top best products to sell online in the Philippines.

Along with this, plantitas and plantitos have spawned out of the quarantine. Although this may be the result of the lack of activities to pass the time, it actually bore people good outcomes. Selling homegrown vegetables and herbs is expected to be a thing next year. These include the following:

  1. Vitamins
  2. Weight loss supplements
  3. Weight gain supplements
  4. Homegrown veggies (those easily grown like pechay and radishes)
  5. Homegrown herbs (no need to cut the plant, just the leaves will suffice, example is basil)
  6. Vegetable seeds

One perfect example is this garden grocery store by Herbal ‘n Herbs. From selling gugo barks to a wide selection of herbal plants, Herbal ‘n Herbs has been the epitome of healthy living and making every day a ‘herby day.’

Homemade food products

  1. Samgyupsal, bibimbap, and eggdrop dishes (basically Korean or K-Drama-inspired dishes)
  2. Healthy snacks made from fruits and vegetables (see dried fruit snacks, kamote chips, banana chips)
  3. Coffee, milktea, and yogurt drinks
  4. The delectable Filipino-baked meriendas such as kakanin, ensaymadapandesal with different fillings)
  5. Preserved foods (longganisa, tocino, siopao, gourmet tuyo)

Sports and Fitness

Also included in the Best Products to Sell Online in the Philippines are healthy living and physical activities, not merely food choices. This list features fitness-related items that will be in demand in 2024.

  1. Fitness bands
  2. Smart watches (my fave features are the health trackers and the receiving of messages)
  3. Cycling trousers
  4. Bicycles
  5. Helmets
  6. Sports bra
  7. Workout mat
  8. Cellphone holders
  9. Running kicks
  10. Dumbbells and barbells
  11. Water bottles with time markers (for those who need to monitor their water intake)
  12. Weighing scales 

Office and School Essentials

Ah yes, the landscape of work and school has shifted dramatically due to the pandemic. But even if face-to-face sessions are already implemented, there are a lot who opt to work from home (just like me!) And so, the following items are sure to be needed by the people to carry out their respective duties.

  1. Laptop/PC (lower-tier laptops are pretty affordable and may have acceptable profit margins when resold!)
  2. Printer
  3. Printer inks
  4. Bond paper 
  5. Calendars
  6. Organizers
  7. Selfie Lights 
  8. Notebooks
  9. Ballpens
  10. Pencils
  11. Pencil and pen holders
  12. Customized Post-its with your name
  13. Corkscrew boards
  14. Pins
  15. Whiteboards
  16. Staplers
  17. Staple wires
  18. Mobile phones (reselling second-hand iphones is a big thing!)
  19. Tablets
  20. Working tables
  21. Bed tray tables
  22. Office chairs
  23. Powerbanks
  24. Hard drives
  25. Flash drives
  26. USB type-C cords
  27. Wireless chargers
  28. TWS speakers
  29. Tripods
  30. Portable webcams
  31. Phone stands

Cosmetic and beauty products

The use of skincare products has not faltered especially now that we have a lot of outdoor acivities. These products were profitable in 2022 and will surely remain to be so this year and for the years to come.

  1. Nail polish
  2. A mini Beauty fridge to keep all your beauty products cool and safe
  3. Peel-off facemasks
  4. Facial creams and cleansers
  5. Makeup brushes
  6. DIY hair Brazilian or rebond for those who are on a budget or can’t visit the salon
  7. Skin rejuvenating lotions
  8. Essential oils (I’ve seen many of these on facebook)
  9. Facial serums
  10. Collagen with Gluthathione drinks/powder such as ivi and dear face beauty milk, to help maintain that youthful glow
  11. Eyeliners
  12. Mascara
  13. Lipsticks and lipbalms
  14. Perfumes and colognes
  15. pressed-powders
  16. Body sprays
  17. Hygiene products


You can’t always bring your children outdoors. And so, you need to keep them entertained somehow inside your humble abode. And of course, we’ll add the non-entertainment essentials:

  1. Books
  2. Educational toys
  3. Board games
  4. Milk/Formula

Non-entertainment essentials that will always be in-demand all year around:

  1. Baby/toddler clothes
  2. Shoes
  3. Socks
  4. Sterilizers and baby-safe cleaning products
  5. Nursing pillows
  6. Maternity dresses and maternity bras (for the breastfeeding momma!)
  7. Breastfeeding supplements such as malunggay capsules or lactation cookies. You can definitelymake your own at home then sell it.

For the Pet lovers

Neither viruses nor calamities will keep a pet lover from taking good care of their beloved furry pooches. That is why pet products are also on this list. They can be profitable if effectively marketed or depending on the marketing scheme.

  1. Dog food
  2. Cat food
  3. Tick removing shampoos
  4. Chew toys
  5. Grooming kits
  6. Pet attires
  7. Treats
  8. Pet mats


Aside from office essentials and grooming items, home decor and office aesthetics are things to consider selling too. It can pay to be innovative.

  1. Jewelry
  2. Charms
  3. Office table plants
  4. House plants
  5. Wall designs
  6. Wallpapers

As a work-at-home mom, I spend most of my time indoors. And so, I find it refreshing and calming to see my home aesthetically-pleasing. I have gradually bought wallpapers and designs online as I’ve seen many consumers doing the same too – an attest that home and office decors will be in-demand now until the succeeding year.

Freelance services

Among all that’s listed above, this has got to be the most unique niche. The shift to online businesses increased the demand for freelancers and virtual assistants.

As a freelancer, myself, this line of work merely requires a personal computer and skills to sell. Undoubtedly, it is a very profitable biz.

  1. Graphic designers
  2. Animators
  3. Web developers
  4. Social media managers
  5. Content writers (read our guide here on how to become one)
  6. Virtual assistants (check out our guide here)
  7. Copywriters (check out our guide here)

Is there a business that is related to outsourcing the freelancing services mentioned above? Yes, there is, and it is called a Drop Servicing business wherein you produce or deliver a “service” to a client. This business requires virtually zero investment and is very easy to start. Some drop servicing ideas niches can be found in our article about 16 Drop Servicing Ideas (Zero Investment & Easy!) Philippines.

How to know your target market in the Philippines?

In order to effectively become a business owner and make it profitable, one must stick to a particular niche. This aids in customer recognizability and association. If you sell various products of different niches then the probability of customer confusion is higher.

Another tip would be to watch out for trends. Remember how dalgona coffee, milktea, and samgyupsal were a hit? Now brainstorm and look around what you think is the latest craze nowadays that won’t be fizzling out in the next few years.

Stick with what you are most comfortable in selling. Your items will define your target market, not the other way around – that is, unless you choose your niche based on the number of customers within that category.

How to enter your target market in the Philippines?

Face it, the competition is higher today than it was before. As many sellers surface on Social Media platforms like Facebook and Instagram, it’s not enough that you have a winning product. Learn to maximize your capability of reaching potential customers who are beyond the borders of your city or your country by incorporating some effective and time-tested tips for online selling in the Philippines.

An effective method to identify and enter target markets is through the utilization of Facebook ads and pixels. The pixels, in a nutshell, narrow down the Facebook population into your target market based on your business niche. While Facebook ads, boost your business posts to the people intended to see your products. By doing this, figuratively, you are serving them the food they prefer to consume. Thus, the conversion of prospects to buying customers is high.

For more related posts about business, check out our articles below:

120 Best Products to Sell Online in the Philippines 2024

By Ameena Rey-Franc

Recognized as one of the Top Finance Blogs in the PH. Ameena Rey-Franc (founder of TTP) is a former Banker and BS Accountancy graduate turned Blogger, Keynote Speaker, and entrepreneur. Currently an RFP delegate, she is also the Author of a book about Financial Resilience and has held seminars for reputable companies like GrabFoodPH, Pru Life UK, VISA, JPMorgan Chase& Co., Paypal, Fundline, Moneymax, and many more. The Thrifty Pinay's mission is to empower women to LEARN, EARN, and be FINANCIALLY-INDEPENDENT no matter what life stage they are in.