What is a She FO? And are you one?

A woman naturally becomes the CFO of her family and herself by taking on the essential tasks of managing household finances including budgeting, saving, investing, paying bills, and planning for retirement and education. This role often evolves as she ensures financial stability, seeks additional income, and educates financial matters.

When she embodies these responsibilities, she becomes the SheFO (She Financial Officer), highlighting her pivotal role in guiding the family’s financial well-being as well as her own.

With two of the most successful women I’ve met in the insurance industry, both with such inspiring stories: Miss Mercy Gurrea (center) and Miss Pamela Galope (right)

Become A SheFO -Start, Plan, and Win Your Financial Future

Insular Life and I have partnered to conduct a She FO Financial Literacy Seminar for Women, designed to provide you with the knowledge and tools to achieve financial independence and success. This is a 3-part series (Start, Plan, and Win your Financial Future) held at Ayala, Cebu on how you can be an effective SheFO while achieving the life that you’ve always desired! .

What You’ll Learn:

• She Starts: Nurturing Financial Values Towards Shaping a Resilient Mindset
• She Plans: Strategies for Women to Achieve Positive Cash Flow & Financial Success
• She Wins: Winning the Money Game by Building a Rock-Solid Financial Foundation

Proud certificate holders and book winners!

Why Book This Seminar?

  • Gain practical insights from an experienced financial expert
  • Conducted with interactive activities and actionable plans
  • Earn a certificate of completion
  • Get a chance to win my book about Financial Resilience
  • Network with like-minded women who share your financial goals
  • Receive exclusive resources to help you on your financial journey

If you’re interested in conducting this seminar for your organization, email me at thethriftypinay@gmail.com and let’s collab! To know more of my talks, visit my speaking engagements page.

By Ameena Rey-Franc

Ameena Rey-Franc is a best-selling author, sought-after keynote speaker, a graduate of the Registered Financial Planners program with a BS Accountancy degree under her belt. Her blog, The Thrifty Pinay, has been recognized as one of the top 10 best finance blogs to follow in the Philippines. With hundreds of speaking engagements nationwide, Ameena has trained Financial Literacy to employees of reputable companies such as GrabFoodPH, Insular Life, Pru Life UK, VISA, JPMorgan Chase & Co., Paypal, Fundline, Moneymax, and many more. She is known to move her audience with her well-thought-out, engaging, and easy-to-understand talks that include actionable plans. Her passion to educate has empowered thousands of Filipinos to build financial confidence, resilience, and achieve the life that they desire.